Web Design & Strategy Case Study
Mexisoul
Retreats
Transforming a digital presence from a service list into a spiritual sanctuary.
Mexisoul
Role
Lead Web Designer
& Strategist
Industry
Health & Wellness /
Psychedelics
Focus
UX Overhaul, Rebranding,
Conversion Strategy
Year
2025
The digital journey should mirror the transformative journey of the retreat itself.
Mexisoul Retreats offers life-changing experiences in the heart of Mexico. While their physical location, "The Finca," was a premium sanctuary, their existing website failed to capture the serenity of the experience.
The goal was to revamp the UI to elevate the brand perception and streamline the UX, ensuring users felt grounded and guided from their very first click.
The Challenge
Friction in the Flow
Complex Navigation
Users were inundated with dropdown items, separating "The Finca," "Grounds," and "Dining" into disparate pages, fragmenting the journey.
Generic Identity
Standard minimalist icons (e.g., a generic apple for meals) failed to communicate the spiritual depth of the brand.
Poor Readability
Text overlays on busy backgrounds made key messaging difficult to read, hurting accessibility.
The Solution
Remember Who You Are
We shifted from a cluttered layout to a spacious, cinematic design. The new interface prioritizes high-impact imagery and clear, serif typography to signal luxury and grounding.
Fig 1. The Redesigned Homepage Hero
The Impact
Deploy Your Digital Workforce
Improved Scannability
By utilizing clear headings and subheadings, users can now quickly grasp the value proposition without wading through walls of text.
Stronger Brand Identity
The shift to custom visuals and serif typography positioned Mexisoul not just as a "service," but as a premium "sanctuary."
"The redesign presents a cohesive narrative... drawing the user into the story of the retreat before asking them to commit."
Make work and life more enjoyable
Life feels easier when you’re on top of everything, looking and feeling your best.
Achieve peace of mind
Rest easy, knowing you'll never lose anything important.
Stay more engaged
Particularly in meetings, with the reassurance that all key details are captured.
Experience limitless
Remember far more than what’s humanly possible.
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